Most Recommended Retail Banks in Africa

The Most Recommended Retail Banks in Africa

The Most Recommended Retail Banks in Africa are ranked based on a survey of 4,000 bank customers from Ghana, Kenya, Nigeria, and South Africa. The ranking is determined using a BankQuality Score (BQS), which is derived from a net promoter assessment of each bank. Standard Chartered Bank Kenya ranked as the Most Recommended Retail Bank in Africa, achieving a BQS of 101.49.

The top five banks also include Capitec Bank (South Africa), CalBank (Ghana), Ecobank (Ghana), and Guaranty Trust Bank (Nigeria). Ghana stands out with two banks in the top five and four banks in the top 10. Nigeria has three banks in the top 10, while South Africa has two.

BankQuality, developed by The Asian Banker, is a consumer rating and survey platform where users can rate and share their experiences with banks. The platform aims to improve transparency, benchmark customer service performance, and encourage banks to enhance their services.

The survey, conducted online between 1 April 2020 and 30 April 2020, included 1,000 respondents each from Ghana, Kenya, Nigeria, and South Africa. The respondents were aged between 18 and 65 and held at least one bank account. The BQS is derived from the normalised Net Promoter Score (NPS) of "Main Bank" institutions, which is standardised with a mean of 100 to allow cross-market comparison. Banks with fewer than 30 "Main Bank" responses were excluded from the final ranking.


Rank (2020) Logo Bank Country BQS (2020)
1 Standard Chartered Bank Kenya Kenya Kenya 01 101.49
2 Capitec Bank South Africa South Africa 02 101.33
3 CalBank Ghana Ghana 03 100.25
4 Ecobank Ghana Ghana Ghana 04 100.07
5 Guaranty Trust Bank Nigeria Nigeria 05 100.90
6 Fidelity Bank Ghana Ghana Ghana 06 100.87
7 Zenith Bank Nigeria Nigeria 07 100.68
8 Standard Chartered Bank Ghana Ghana 08 100.64
9 First National Bank South Africa South Africa 09 100.40
10 First City Monument Bank Nigeria Nigeria 10 100.30
11 Nedbank South Africa South Africa 11 100.28
12 Barclays Bank of Kenya Kenya Kenya 12 100.26
13 Zenith Bank Ghana Ghana 13 100.20
14 Absa Bank Ghana Ghana Ghana 14 100.18
15 First Bank Nigeria Nigeria Nigeria 15 100.12
16 FirstRand Bank South Africa South Africa 16 100.12
17 KCB Kenya Kenya 17 100.02
18 United Bank For Africa Nigeria Nigeria 18 99.89
19 Stanbic Bank Ghana Ghana Ghana 19 99.83
20 Access Bank Ghana Ghana 20 99.82
21 The Standard Bank of South Africa South Africa South Africa 21 99.54
22 Guaranty Trust Bank Ghana Ghana 21 99.52
23 Equity Bank Kenya Kenya Kenya 21 99.37
23 Co-operative Bank of Kenya kenya kenya 21 98.86
25 Agricultural Development Bank Ghana Ghana 21 98.47
26 ABSA Bank South Africa South Africa 21 98.34
27 Ghana Commercial Bank Ghana Ghana 21 98.15
28 Access Bank   Nigeria Nigeria 21 98.10