Abu Dhabi Commercial Bank (ADCB) has launched Meedaf, a new digital platform designed to reshape the financial landscape in the UAE and the wider Gulf Cooperation Council (GCC).
· ADCB launches Meedaf as an independent fintech platform within the Abu Dhabi Global Market.
· The platform aims to improve operational efficiency, security and customer experience.
· Meedaf will drive financial innovation across the UAE and the broader GCC region.
Created as an independent entity under the Abu Dhabi Global Market (ADGM), Meedaf is positioned to address long-standing inefficiencies in financial operations through cutting-edge technologies such as artificial intelligence and blockchain. Its goal is to help banks and financial institutions enhance service quality, reduce costs and maintain competitive advantage in a rapidly evolving environment.
Tailored digital solutions for operational excellence
Meedaf brings a set of next-generation digital services to meet the increasing requirements of regional financial institutions. These include AI-powered automation for collections and regulatory compliance, predictive analytics for financial processing, and blockchain-enabled tools for fraud detection and security enhancement. Other than operations, Meedaf also offers services with a more customer-centric approachwhich enhances engagement and satisfaction.
This initiative reflects ADCB's intent to innovate beyond traditional banking. It would provide Meedaf with the capability to deliver world-class, scalable solutions that will address both current and future industry needs as the sector shifts through digital transformation.
Leadership focused on transformation and growth
The Meedaf organisation is headed by Abdulla Abdul Aziz AlShamsi, who carries extensive experience in investment, economic development, and strategic planning. Currently, AlShamsi is serving as ADCB's group chief business officer, while he also holds dual roles as managing director and CEO of Meedaf. In his previous experiences, AlShamsi held key positions at Mubadala Investment Company and the Abu Dhabi Investment Office. AlShamsi led various initiatives that enhanced economic development and healthcare innovation, including the Cleveland Clinic Abu Dhabi.
Meedaf seeks to further enhance Abu Dhabi's status as a regional fintech hub. It supports broader economic objectives by promoting the creation of jobs and the nurturing of skills in the fintech space, thereby preparing financial institutions to prosper in a digital world.