Equals Money launches new banking-as-a-service product

Equals Money launches new banking-as-a-service product
By Rakshit Prabhakar

Businesses can boost their revenue by enhancing their digital payment and card solutions with the Equals Money infrastructure


BaaS at Money20/20 Europe

Equals Money, a top payments solutions provider, revealed at Money20/20 Europe the broadening of its product range to incorporate banking-as-a-service (BaaS). This new advancement highlights Equals Money's dedication to offering a wide range of financial solutions to various industries, strengthening its status as a top player in the market.

This new product will enable customers to provide payment and card products to their final customers without having to go through the time-consuming process of obtaining licences. 

Partnerships with CASHét and Chorus TM


Solutions offered by Equals Money enable clients to enter the market quickly and create new sources of revenue. Businesses can leverage the Equals Money API, Cards-as-a-Service (CaaS), and Payments-as-a-Service (PaaS) offerings to support personalised cards, worldwide payments, and multi-currency accounts for their customers while enjoying the advantages of a standard Equals Money payment account.

The launch of the  BaaS solution is a major achievement for Equals Money because it allows companies to incorporate creative payment options into their processes. The market has already shown interest in this expansion, as evidenced by the first two users: CASHét, a US-based film services payments provider, and Chorus TM, a global treasury management solution for the music and entertainment industry.

James Simcox, chief product officer and managing director for international operations at Equals Group, said: “We are thrilled to broaden our range of products to include banking-as-a- service. This change allows businesses to easily offer banking services by using a few lines of code, thanks to the existing infrastructure provided by Equals Money.

“The progress enables us to give added value to our customers with custom-made banking solutions that seamlessly blend with their activities. The progress made by our secretive clients CASHét and Chorus TM is just the start, and we are excited to help even more businesses with our groundbreaking financial services.”

Simon Liddell, co-founder of Chorus TM, concurred: “This signifies a significant advancement for our sector in the range of products we are able to provide. Equipped with Equals Money's expertise and technology, the Chorus TM platform pushes the boundaries of technology. We both strive for the same goal: to offer the ideal solution and cut costs for our entertainment clients while also simplifying the lives of their teams.”

Paul Rogers, chief operating officer and president of CASHét said the partnership with Equals Money will help in business expansion. He stated: “We have effectively secured the industry for producing films and television shows in both the United States and Canada and have become the preferred partner for major companies, streamers, and independent film and television companies. Our plan is to duplicate this in the UK and Continental Europe, and after a thorough due diligence process, we chose Equals to be our partner. We are confident that Equals will have a significant impact on our business expansion.”

Keywords:

banking-as-a-service,

cards-as-a-service,

payments-as-a-service,

API,

revenue,

financial services,

licences,

partnerships,

market growth,

digital payment,

card solutions,

financial innovation,

market expansion

Institution:

Equals Money,

Money20/20 Europe,

CASHét,

Chorus TM

People:

James Simcox,

Simon Liddell,

Paul Rogers