Curve, a popular fintech company has partnered with Cardlytics to offer Curve Rewards, which is a new program available for customers in-app.
Recent Cardlytics data showed that based on the purchasing patterns of over 12 million active UK bank card users, the consumer demand for eating out and shopping for clothing items and homeware products has increased considerably after the easing up of COVID lockdown measures.
This partnership will connect the fintech’s UK customers with Cardlytics’ high street brands, including, Pret a Manger, JustEat, FatFace, Harvey Nichols, and Cult Beauty, which offer an extensive range of rewards.
Customers can enjoy up to 20% cashback on high street brands
This new rewards program will provide exclusive offers of up to 20% cashback on much-loved high street and online brands for many customers. Some of the introductory offers include up to 20% cashback at Hussle and 5% cashback at Harvey Nichols and Cult Beauty. The service is built on Cardlytics’ real-time purchase intelligence data that will offer cashback to customers based on their everyday spending habits.
Nathalie Oestmann, chief operating officer at Curve said, “We’re delighted to be working with Cardlytics to refresh Curve’s Rewards programme and deliver more value to our customers. Whether you are looking forward to hitting the high street again or prefer to order online, or a mixture of both, the Curve Rewards programme will help you earn while you shop, with discounts on a huge range of some of the UK’s best-loved online and high street brands.”
Aimee Ruddy, Curve’s head of product said, “After 14 months of lockdown, many Brits are excited to return to shopping and ‘evenings’ with friends, while others may take their time returning to ‘normal.’ We do know that both camps are splashing the cash since 12th April, as spend on fashion has skyrocketed by 97% week-on-week. Curve Rewards provides the best of both worlds, offering exceptional offers of up to 20% cashback, whether customers are shopping in physical stores, socializing, or continuing to shop online from the comfort of their homes.”
Campbell Shaw, head of bank partnerships at Cardlytics said, “Today’s consumers want a reward scheme that is tailored to how they shop and why they shop. We’re pleased to have built a reward scheme for Curve that does just that, putting customers back in the driving seat while building loyalty and engagement for Curve. Partnering with Curve to deliver their new-look rewards programme is fantastic proof of the value Cardlytics’ purchase-led marketing approach brings to banks, their customers, and brands.”
The Curve is the first digital-native bank that has partnered with Cardlytics, whose customers include traditional banking brands Lloyds Banking Group and Santander.
Along with this, customers can also add all their retail loyalty accounts into Curve’s digital wallet, making it easy to save store points and take advantage of the latest deals, without the hassle of carrying cards. Shoppers can add their Liberty Loyalty card and Boots Advantage card accounts that will make it easier for them to build up points and save when they spend.
Recently, a credit reference agency, Credit Kudos announced that it has been selected as the open banking provider for Curve that involves its credit product. Curve Credit is a new lending and loan offering service that allows customers to pay for purchases in installments spread over three, six, or nine-month periods.